405: Reciprocity in Sales - Jason Cahill
Daily Sales Tips
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Daily Sales Tip - Reciprocity
Jason Cahill works in commercial sales at Saridion and is responsible for the Southwestern Ontario territory in Canada. He used to deal with a land developer who had a reputation for being extremely fired up, aggressive and a bit of a bully. Jason realized it was reciprocity that was the secret to his success when negotiating.
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