Naming Apple and the Original Logo

Subtitle: Two Steves Inc.

Jason and Myke tell the story of Apple's origin. It emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.

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Apple: The First 50 Years – David Pogue

How Apple became Apple: The definitive oral history of the company’s earliest days - Fast Company

Pirates of Silicon Valley - Wikipedia

Apple I - Wikipedia