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Episode 10 - What we learned so far, and what we’re doing next!

Chew on This - Digestable DTC Content

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How to Optimize Your Facebook Ads for Success

Don't cut things after a day or so because Facebook has that 72-hour delay, you're not going to know, right? Make sure you're under 10% in the learning phase and testing budget. Analyzing everything in terms of performance metrics like ROAS, CPA, NCPA are great but look at softer metrics such as click through rates,. If your CPC is very high, chances are it's going to be very tough to scale.

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