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DraftKings, Tech, Marijuana, and Steve Cohen (Podcast)

Bloomberg Intelligence

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The Media Companies' View of Sports Betting

Getha O'Farrell: ESPN is not looking to create a sports book per se. She says it's more about licensing out their name and probably integrating odds data with the ESPN broadcast. "It widens the audience for both the DraftKings as well as for ESPN," she says.

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