Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.
In This Episode, You'll Learn:
- 00:00 - Universal Analytics Tracking to stop working in July
- 04:59 - ClickFunnels: Reliable digital product space funnel building tool
- 05:45 - Borrowing authority with iOS update
- 06:19 - Go High Level: Most disruptive software in marketing space
- 07:53 - Tool sets for local service-based businesses
- 11:04 - Importance of Zapier for online tracking and integration
- 13:01 - Reverting to ClickFunnels after plummeting conversions
- 15:04 - Mouse Flow and heat tracking prebuilt templates
- 15:46 - Lead Pages: Former fan's critique of pricing strategies
- 18:29 - Sniply for credit claiming and retargeting on social media
- 20:30 - Insta Pages for quick landing pages
- 21:17 - Favorite tools for designing traffic flow: Fma and Canvas
- 24:25 - Split testing tools and Google Optimize to sunset in 2023
- 27:18 - Good split testing tool
- 32:18 - Figma: Preferred tool for creative team
Tools Mentioned:
LINKS AND RESOURCES:
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Mentioned in this episode:
https://www.activecampaign.com/
www.AdRoll.com/PT
https://www.NEXTInsurance.com/perpetual
https://perpetualtraffic.com/advertise-with-us/
