
8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08
GTM Live
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How to Get the Most Out of Your Ads
You should be looking at cak by source. Im and just trying to get a understanding of, am i bleeding here? Or am i profitable? Where am i where am i losing big? And you may want to get down to the point where like, ok, we can't just look at google search as one big bucket. It's too big. We need o chop this by the add group level. I don't even order to start a ra me. The only thing you really do for a cat from a cak standpoint is think about how many, if you're using vendors, how much do you spend on them monthly? What do your link building costs? How long they
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