
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
GTM Live
00:00
Do You Think Most Companies Should Be Putting Out Quality Content?
Marketing is a multifaceted multi-layer issue in companies. It also depends on where the company is, what industry they're on. I just don't think companies realize how important it is to put out content. Companies that have over 10 marketing employees create an arm inside of their company only that their main KPI is attention and therefore creates content solely focused on the audience.
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