How to Get More Leads for Enterprise IT

The 48 Laws of Power book, there's law 37 that says create compelling spectacles. This is something that B2B marketers have completely forgotten about. They've just lost sight of like, you have to be actually like entertaining in some way. So we looked at some of our affinities with our audience through some tools and we found that they were fans of Shark Tank Fans of Shark Tank. We're using this in an email campaign. But ideally, this is how it's all going to work. It's really short and catchy emails that I think are going to start being the new wave of emails.