AppLovin: A New Scalable Ad Channel

Ep. 261 - 2026 Marketing Outlook: Vulnerability, AI, & Finding Your Edge Episode Description

What will it take to grow and compete in 2026?

In this high-energy kickoff episode, Molly Pittman and Zach Dampier share the five BIG themes shaping the year ahead - from AI-powered marketing tools to new ad platforms, and the rising importance of raw, real storytelling. You'll get a behind-the-scenes look at what Smart Marketer is launching (including a dog supplement brand), plus actionable strategies to future-proof your business and cut through the noise in an AI-saturated landscape.

"The more that AI ramps up, the more that we as marketers and business owners need to lean into vulnerability, into being real, into telling long, genuine stories in our marketing message, because that is what's going to help consumers realize that we are real people, that you can know, like, and trust." – Molly Pittman

You Will Learn:

• Why vulnerability-driven storytelling is your superpower in an AI world

• How to thrive in a saturated market (yes, even in 2026)

• The new ad channel Smart Marketer is going all-in on (hint: it's not Meta)

• What AI search ads mean for marketers and what to expect from ChatGPT ads

• The number one way to cut costs (and boost profit) in your eCommerce business this year

• Sneak peek: Smart Marketer's new AI tool, Meta Ads class, and pet supplement brand

Links & Resources:

• Smart Marketer – smartmarketer.com

• Smart Marketer Show – smartmarketer.com/smart-marketer-show

• Smart Marketer YouTube – youtube.com/@SmartMarketerYT

• Fields of Freedom – fofdogrescue.com

• Molly Pittman – mollypittman.com

• OmniSend – smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)

Timestamps

00:00 - Intro: Welcome + What This Episode Is All About 02:28 - Behind the Scenes: New Tools, Brands & Projects at Smart Marketer 06:32 - Theme 1: Vulnerability Over AI - Why Realness Wins in 2026 09:14 - Long-Form Storytelling: The New Edge in Advertising 11:53 - Theme 2: There's Still Room in Saturated Markets (Seriously) 14:03 - Molly's Mindset Shift: "You're Not Too Late" 16:26 - Theme 3: A New Ad Channel That's Actually Working - AppLovin 20:42 - Real Results: Why Smart Marketer is Betting Big on AppLovin 21:50 - Theme 4: AI Search & The Future of ChatGPT Ads 24:32 - AI Tools, Maintenance & Training: Staying Relevant in 2026 26:14 - Theme 5: Reduce Costs in Your Tech Stack (Without Sacrificing Power) 28:40 - Action Step: Review Your Subscriptions and Tools This Quarter 29:51 - Wrap-Up: Final Thoughts and What's Ahead for Smart Marketer

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