Zero: The Climate Race cover image

Meet the man with $400 billion to supercharge climate tech

Zero: The Climate Race

00:00

The Importance of Empathy in Commercializing Energy Technology

In the early 2000s, installing solar in the US was much more expensive than it is today. So Sun Edison came up with a solution: It would install the solar panels and maintain them but customers wouldn't pay money upfront. The model was a massive hit in the US and gained the attention of banks like Goldman Sachs and Wells Fargo. They saw this guaranteed income as an easy way to make money and began financing solar projects.

Play episode from 04:53
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app