Armoire's startup survival story
GeekWire
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Is Rent the Runway a Good Idea?
The unlimited plan is actually as strong margin on it, as long as you're sending people things that they want. And because our competitor doesn't have a personalization to elger them, and they're not thinking about recommendations like that, they potentially didn't have those kinds of advantages over time. So i think for them it continued to be margin delutive, and they weren't able to sort of, like see that change. The warehouse looks more like a fresh food warehouse in terms of how many turns are happening,. versus like a standard e commerce warehouse.
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