ESG Is a Market Force, Right?

As a baby boomer myself, I think your point on ESG is so well taken. Consumers and investors care about the social responsibility of products like the earlier generations never have. We've not made sufficient gains when it comes to wealth creation and inclusivity that actually on ramps people and communities. And that's why this information is important, right? This conversation, this new, the evolution of this new paradigm is because it needs to be more about the consumer.