95 - Does B2B Learn from B2C? | Demand Gen Live S2 x16
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The Difference Between Product Marketing and Content Marketing
Companies are obsessed with content creation and have no sense about distribution. A ton of podcasts never get any listenership because theyre just sitting there. You under you put something out inin content, top of funnel, and you get immediate feedback. It's like chicken in the egg. What do you do first? Ands it's figuring out your customers and then distribution,. Then the system starts to feed itself.
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