The Psychology of Persuasion

There is so much psychology built into every piece of any business, but certainly when you are selling something that is not necessary. And there's some sort of psychology, because cheap equals bad in our society, or something like that. So i definitely think that that em you know, i mention price anchoring, and thats kind of what you're talking about here. If you just hear, i paid let's say, 300 thousand dollars for my house, you may think that's super cheap, or you may thinkThat's really expensivewel why do you think that? It is? Based on what you're used to and what your budget is and all that sort of thing.