TheSkimm: How Carly Zakin and Danielle Weisberg built an email empire
This Is Success
00:00
The Skim Personality
The voice comes from how people speak and how we talk to our friends. We spent a lot of time thinking about, you know, how do we launch this? What's the ultimate vision ad? But they literally sat down in separate parts of their apartment and went to write what would become the daily skim. And i don't think that there should be one size fits all approach to news. Just because someone doesn't like it, that doesn't mean it's for them definitly.
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