Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories.
In this special episode recorded live from HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with three of the most influential leaders in the global fitness industry to break down where the space is heading next.
Featuring insights from Mark S. Mastrov (24 Hour Fitness), Adam Sedlack (UFC Gyms), and Bill Davis (ABC Fitness), this episode dives into the rapid evolution of fitness business models, technology, member behavior, and the growing intersection between fitness, healthcare, and longevity.
In this episode, we cover:
- How technology and AI are reshaping the modern gym experience.
- Why the traditional membership model is evolving (and what comes next).
- The rise of recovery, longevity, and performance-driven services.
- How GLP-1s, peptides, and medical wellness are influencing gym usage.
- The growing importance of personal training as a retention driver.
- Why younger generations are entering fitness earlier and using gyms differently.
- The shift toward multi-gym memberships and "share of wallet" behavior.
- How brands like UFC Gyms are expanding into new modalities like jiu jitsu.
- The increasing role of personalization, data, and AI in fitness platforms.
- What separates top-performing gyms from the rest.
👉 To learn more about HFA, click here: https://hub.healthandfitness.org/hfa-show
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00:00 Intro: Live from HFA 2026
02:03 Mark Mastrov Interview
04:30 Technology & Industry Shift
09:21 Free Membership Model Discussion
13:16 Personal Training & Retention
18:47 Multi-Gym Membership Trends
22:03 Adam Sedlack Interview
25:24 Jiu Jitsu Growth
30:50 Global Fitness Trends
38:23 Bill Davis Interview
43:13 AI & Data in Fitness
57:56 Closing Thoughts
