Stacking Growth | The B2B Marketing Podcast cover image

S2 E40 - Sales Wants Demand, Not Leads (Audience Question)

Stacking Growth | The B2B Marketing Podcast

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Is Your Marketing Team Focusing on Leads?

Many companies say, implement th hawd you hear about us? They lik, oh, we ontyou ask that in discovery, like doos. If they're not doing anything with it, you're not asking them for it, i can promise you, that's falling off. So many of what these legion campaigns often are promoting a weboner, promoting an e book, promoting something else,. Like gettafree demo, will give you a hundred dollars to take it. But anyone that sees those can spot it from a mile away. It doesn't matter if yo have ten, a hundred, a thousand lives, if you're still only getting like, one to two conversations

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