The Ciroc Explosion: How Sales Skyrocketed 4,000% in Just Seven Years!
Earn Your Leisure
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The Importance of Being a Sarac Boy
I wanted to make the program aspirational. I had DJs all over the world like, can I be a Sarac? No, you cannot. Like seriously, and it's funny because we talked about self, right? Self is a dude. It wasn't a club you can go to without self breaking records. And I never forget the call and being like, yo, come up here. I got a record for you. Nobody else got it. You're urgent playboy. That's a drop. My graduates from my school being forts. Back drop. Backdrop. Back Drop. The video shoot was what really took us over the top. But putting that DJ crew together
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