This week, I talk with Jon McCormack, the leader behind the iPhone camera at Apple—the most widely used camera in human history. But Jon’s story goes far beyond technology. He grew up on a farm in rural Australia without full-time electricity, dropped out of a PhD to chase an unexpected opportunity in tech, helped build Kindle, and founded schools in Kenya that now serve thousands of children. Along the way, he developed a body of photographic work rooted not in spectacle, but in wonder. We talk about letting go of camera snobbery, building technology that empowers rather than exploits, and why beauty and awe make us more generous and connected. If you’ve ever wrestled with the tension between ambition and meaning—or wondered how to use your success in service of something deeper—this conversation is for you. Let’s get to it!

In this episode:

(00:00) Intro
(00:41) From camera snobbery to something deeper
(03:34) When Jon realized photography isn’t about the gear
(06:22) What a photograph means in the age of AI
(13:11) The unseen work behind meaningful images
(15:51) Beauty, stewardship, and why the environment matters
(28:39) Returning to the same landscape—and learning to see
(32:16) Growing up in Australia and the roots of Jon's vision
(34:38) How colorblindness shaped Jon’s sense of pattern and form
(36:07) Dropping a PhD and stepping into tech
(38:06) A one-way ticket to Seattle—and an unexpected path
(40:10) Building products that connect people to what matters
(47:45) The double helix of art and technology
(52:46) Leading the iPhone camera and democratizing storytelling
(59:56) From safari camp conversation to schools in Kenya
(01:11:50) Why Jon stayed quiet about his philanthropy until now
(01:15:49) Wonder as a daily practice
(01:21:44) Where Jon has become world-class
(01:23:11) Filling gaps and shaping a more beautiful future
(01:26:53) Rewriting your algorithm with beauty
(01:27:53) Who Jon is becoming

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Apply for 1-on-1 Coaching with Barrett: https://barrettbrooks.com/coaching

Subscribe to Tiny Leadership Lessons: https://barrettbrooks.com

Capturing Wonder: Jon McCormack's Journey Through Photography and Technology

Good Work with Barrett Brooks

Ad break

The AI-powered Podcast Player