The pretzel business is booming
The Hustle Daily Show
00:00
What's Happening in the Pretzel Market?
The two biggest players in pretzels historically are rolled gold, owned by Frito-Lay and then Snyder's of Hanover. These companies kind of have something of a stranglehold on the pretzel market Historically. And so I think this idea that there was kind of a lack of innovation in the space made it really attractive for entrepreneurs and upstarts to try to take a crack at it. It's one of the hottest categories in snacks right now.
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