RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
GTM Live
00:00
Introduction
This week we have a very special guest joining us. Chris Walker is an expert on self-reported attribution and marketing tactics. He says that marketers should be using experimental mindset instead of just using old knowledge about form conversion rates. The key to success in B2B marketing is looking at things that don't play well with KPIs, he says.
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Transcript
