#1: Michael Hyatt—How to Know What Your Customers Are Thinking
The StoryBrand Podcast
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You're the Hero of the Story
Gash: I thought that in order to build my own social authority, that i needed to position myself as the hero. And what i discovered, ah, and really it was going through story brand, that i'm not the hero of the story. It's my customer that's the hero. That was a major paradime shift,. Not only in our messaging, but we did a complete branding overhaul. On his web side, he says "I wanto elp you get things done"
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