182 - Is the MQA the new MQL? | Demand Gen Live S2 x46
GTM Live
00:00
Marketing and Sales Models Are Wrong, and You See Significantly Worse Performance
Most companies will do this as a team. They project out numbers that don't make sense based on a, on a best case orhois like almost holistic scenario. And sales misses by a lot because the model was built on a napkin and is severely flawed. When you just drive bad leads into the funnel, all the conversion rates are worse,. So they need weigh more pipe wine coverage.
Play episode from 21:17
Transcript
