The Endowment Effect

Sekin: We believe an acid is worth more when we're selling it than vice firssa. I think what happens with share prices is we get emotionally attached to a price at a point in time, and you believe that if the share price has fallen below that, that you're not getting enough for it. They call it anchoring. Like you anchor around a specific price. You're not going to buy it if it goes above that number, and you's not going to sell it if it go below a specific number,. because surely it will get back there some time.