Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

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What's the Upsail Sequence?

I never really, ever did anything based on what anybody else has ever done. I launched a siminar company that was in five states, and but 20 cities a week for almost a decade. And so i charged forty nine dollars and 95 cents, which is substantially more than than model, the typical model would allow. So your instant average order value is forty bucks. You got a 20 dollar book, ten dollars worth shipping, and then another ten dollar book, you're at forty dollars. Our average order value on my show ended up being in the 70 dollar range. On average, the people that called in, would spend 70 dollars.

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