How Do You Measure the Direct or Indirect Success of the Tax Campaign?

This week is episode 15 of the Acquire Podcast, where I’m speaking with a company who managed to make the impossible possible, and by that I mean – make taxes fun and dare we say, sexy. I have with me Matthieu Silberstein, VP of creative marketing at Lili -- a banking provider for freelancers, from side hustlers to small businesses. I invited Matthieu to speak to us about launching the campaign for Lili’s Tax Optimizer, their latest product, that helps freelancers understand and manage the annual tax filing process. Listen to our conversation about the creative and marketing thought process in the before, during, and now after the launch of the campaign and a truly remarkable effort to make taxes fun, and of course – how all of this plays into Lili’s brand at large. Oh, and coming up next month, September 15th, is our first in-person event in a long time, Tearsheet's Power of Payments Conference at Current, Chelsea Piers, NYC. Register here: https://bit.ly/3vhaL6v