Push versus pull: what causes purchases

Rob's B2B Sales Call Script: LINK

You asked, Rob answered. Rob is open-sourcing his sales call script that he uses with founders and heads of sales to identify PULL and pitch supply in a way that customer's want (and actually understand and buy).

In this conversation, Rob discusses common failure modes in sales calls that he sees and walks through key elements of the sales call script - from Demand to Supply.

Rob's Substack post here: ⁠LINK⁠

Work with Rob: ⁠LINK⁠

Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠

Connect with Rob on LinkedIn: ⁠LINK⁠