How Does Content Likening Work With UX Design?

H hinge introduced a UX element that they call content liking. The way this works on hinge is that there are these blocks, these content blocks all down the page. And then in each of those blocks of content, there's a little heart icon in the corner. And that's how you say I like this person. So hit the heart icon and then you can comment also. And that communicates to the person that you like them.