GEN C: Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
CoinDesk Podcast Network
00:00
Navigating Digital Licensing Challenges
This chapter explores the complexities of digital content licensing, particularly for memes, and highlights innovative strategies that benefit both creators and brands. The discussion includes the role of new platforms like Smarter License and examples such as the Premier League's collaboration with TikTokers to enhance digital engagement.
Play episode from 07:05
Transcript
