Inbound Versus Outbound - Is That a Good Target?

In those types of companies, i thinkthat you should have somewhere between 50 and 75 % of your revenue coming from inbound. I like calling it inbound versus outboundecase it reflects on what the buyer is doing, not on whos taking credit internally. If that's the amount of revenue coming ini'm coming inbound, then typically your pipe wine should be lower because your funnel conversion metric should be better on inbound. That's just like a back of the napkin type of look for a specific set of companies.