Professor Richard Thaler: Masters in Business (Audio)
Masters in Business
00:00
Isn't Nudge the Right Choice?
Sally Kohn: Is it just inherent in human behavior that we're going to get booms and bus markets are going to rally and crash, and that's just the way it's going to be? I think we're subject to that risk, but i think there are things we could do to mitigate it. And let's talk a little bit about choice, architecture and nudge,. which refers, obviously, to the book you wrote with a casonstin. Yes. So the idea of nudge is that, because we're dealing with humans, rather than econs, they sometimes need help... Can we think of ways to help them that don't force anybody to do
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