Paradox of consumer behaviour report

Although we’re futurists by trade, we know that the future only makes sense when it’s grounded in the past.

Looking back gives us context, clarity, and some really useful clues about what might lie ahead.

To wrap up season 17 (and 2025!), our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to reflect on the year that’s been - the moments, movements, and megatrends that have shaped it.