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Episode 06 - 0 to 60K Community members in 3 years, how did we do it?

Chew on This - Digestable DTC Content

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Push Notifications - The Biggest Unlock for ABI Marketing

SMS is expensive, especially if you want to blast the whole list every day. You're not going to see an ROI on every single text unless you're doing a promo. Most businesses at least get a 70% opt in rate, if not more. And as long as you have a nice diverse set of transactional versus non transactional messaging, you send notifications no more than two to three times a week. Some brands can do it more often.

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