How to Measure Demand Creation in B2B

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee!

Some topics included:

• Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definitions of what ‘cold’ and ‘working well’ could actually mean to your company so that you can determine how to approach those calls

• Demand Creation Strategy: Creating Content and planning Events without a Subject Matter Expert poses a problem, but we go through some options for bringing in SMEs and how to use external voices to your advantage

• CRM Selection: Choosing the right CRM for your needs and specific use case should be a holistic experience, but we cover the major benefits and drawbacks to Hubspot and Salesforce

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.