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Interview With Derek Thompson: Masters in Business (Audio)

Masters in Business

00:00

The Aesthetic, Aha?

In dealing with fluency and isfluency, what's interesting to me is that, yes, people do have a bias toward the fluent. We love things that are familiar, but we particularly like things that areamiliar when they're sneakily familiar. And this moment of suddenly understanding that which was previously confusing, was called, by the psychologist claudia moth, the aesthetic. So let's discuss what is the aesthetic? Aha, the aesthetic, aha. I think i know who did it. It's aled, in a rather lovely way, the aesthetic aha.

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