Keely Adler 'Helping brands understand themselves in shifting contexts'
The New Abnormal
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How to Point to Brands That Have Clear Points of View
I think it's such a cliched list when I whenever I'm asked this question, but Nike and Patagonia are the usual suspects. Lego and Nintendo actually come to mind where it's more about for me. And there are a handful of luxury brands that have very clear points of view, or a very clear understanding of who they are. They can go and experiment and play and try new things and still feel like them. So those are always the cases that I end up pointing to.
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