Starting Developer Advocacy at Kentico

What does it actually take to build trust with developers when your product sits quietly inside thousands of other products, often invisible to the people using it every day?

In this episode of Tech Talks Daily, I sat down with Ondřej Chrastina, Developer Relations at CKEditor, to unpack a career shaped by hands-on experience, curiosity, and a deep respect for developer time. Ondřej's story starts in QA and software testing, moves through development and platform work, and eventually lands in developer relations. What makes his perspective compelling is that none of these roles felt disconnected. Each one sharpened his understanding of real developer friction, the kind you only notice when you have lived with a product day in and day out.

We talked about what changes when you move from monolithic platforms to API-first services, and why developer relations looks very different depending on whether your audience is an application developer, a data engineer, or an integrator working under tight delivery pressure. Ondřej shared how his time at Kentico, Kontent.ai, and Ataccama shaped his approach to tooling, documentation, and examples. For him, theory rarely lands. Showing something that works, even in a small or imperfect way, tends to earn attention and respect far faster.

At CKEditor, that thinking becomes even more interesting. The editor is everywhere, yet rarely recognized. It lives inside SaaS platforms, internal tools, CRMs, and content systems, quietly doing its job. We explored how developer experience matters even more when the product itself fades into the background, and why long-term maintenance, support, and predictability often outweigh short-term feature excitement. Ondřej also explained why building instead of buying an editor is rarely as simple as teams expect, especially when standards, security, and future updates enter the picture.

We also got into the human side of developer relations. Balancing credibility with business goals, staying useful rather than loud, and acting as a bridge between engineering, product, marketing, and the outside world. Ondřej was refreshingly honest about the role ego can play, and why staying close to real usage is the fastest way to keep yourself grounded.

If you care about developer experience, internal tooling, or how invisible infrastructure shapes modern software, this conversation offers plenty to reflect on. What have you seen work, or fail, when it comes to earning developer trust, and where do you think developer relations still get misunderstood?

Useful Links

• Connect with Ondrej Chrastina
• Learn more about CK Editor

Thanks to our sponsors, Alcor, for supporting the show.