Subscribe to my Substack: http://www.gettheleverage.comThere's a great contradiction of Tim Cook as maybe the best CEO of the last decade, and also maybe the one who has set Apple up to fail.He just announced his retirement. He's gonna step down in September. You're going to see two types of commentary about Tim Cook. One is that he is a genius who created so much value. The other is that Apple's product was bad and never innovated.
What I'm here to tell you is that both of these people are actually wrong. The answer is weirder than you might think.
Timestamps:
00:00 Tim Cook Is Retiring
01:36 Apple Silicon Masterstroke
02:43 Where Apple Thrived
05:33 Tim Cook Is An Operator, Not A Visionary
06:05 Apple Car and the Vision Pros
10:20 Where Apple Intelligence Went Wrong
12:13 Why Apple Lost the Narrative
14:24 The Next CEO's Opportunity
