185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
00:00
Do You Have a Dark Social Community?
Chris miggand i'm a long time listener, first time attending live. My question is going to be based on the dark social term. I love how you've coined that phrase, chris. And it's going to be related to waine's question somewhat. So my experience has been that one of the challenges with dark social totis concept, is that participation in dark social or in private communities, is almost a bottom up approach by nature. It's about the community, not necessarily who's the authority or got the biggest title.
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