Joyful tactics: bike buses and social norms

IDEAS producer Tom Howell recently sold his car and joined the ranks of winter cyclists in Montreal. He is not the only one who commutes on bike in North America’s snowiest metropolis. The city’s bike-sharing program operates year-round. The bicycle’s popularity as a winter vehicle is increasing. Nevertheless, winter bicycling remains a minority practice, often viewed as folly. Howell investigates whether there is indeed wisdom in it.