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5 Biggest Mistakes You’re Making With Your Google Ads

Perpetual Traffic

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The Biggest Mistakes That You Shouldn't Make With Machine Learning

Kossam Islam: One of the things I see a lot of and it's something that people should probably be forgiven for and then coached out of is over segmentation. If you've got a really good ads manager who's older like me and has been doing this for longer than you know two three four five years they're used to massive segmentation, he says. KossamIslam: That doesn't work with machine learning as a matter of fact it inhibits machine learning so right now the campaign that I'm in that I'm auditing which is a real audit by the way this is not a client of mine but somebody asked me to do an audit on their account.

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