The Hustle Daily Show cover image

Taco Bell’s innovation kitchen

The Hustle Daily Show

00:00

Taco Bell's Innovation Kitchen

The Crunchwrap Supreme was tweaked in the lab for 13 years until it made the cut. Taco Bell annually releases 10 new products, but to get to those 10, their innovation lab scientists generate thousands of ideas and test about 70 of them. "They really push the technical limits of what food can be"

Play episode from 05:44
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app