Your Gym's Service Is Not Unique
WTF Gym Talk
When Your Story Doesn't Match Your Marketing
Stu explains many gyms fail to communicate their true differences through website and social storytelling.
Your gym probably isn’t unique.
Not in the way you think it is.
The workout might be slightly different.
The coaching might feel different.
The culture might feel different.
But to the market?
You’re probably just another shade of the same color.
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