S02 E12: Real-world evidence, the metrics of medical affairs and TikTok marketing
EMJ GOLD: Pharma news, views and analysis
00:00
What's the Value of Real World Data and Real World Evidence?
I'm so excited about this recent guidance released by the FDA. I think it's a great step forward to benefit our patients because we know that patients enrolled in clinical trials not necessarily reflect the diversity of the real world given inclusion and exclusion criteria. So these real world data can really help us understand better the patients and develop the trials that can benefit even more patients. And what really excites me is how we can come. It's the great opportunity to now integrate the real world data with clinical trials and medical studies in an integrated evidence plan.
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