Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Intro

Hosts Michael Flicker and Richard Schott introduce Kevin Chesters and the episode's focus on creativity and behavioral science.

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Transcript

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