Is There a Way to Measure Marketing?

Unpopular opinion—Marketing's job isn't to give sales a bunch of leads for them to call on. Marketing's job is to sell at scale and pull in high intent buyers to request demos for sales to close. But how do you do that if you're KPIs are all based on generating low-intent leads from gated content downloads? In this episode, Chris talks about the current state of B2B marketing and how broken it is. He discusses lead gen status quo, why it always fails, and how to generate real, high intent inbound leads.

Register to join us live for the Demand Gen Live: Expert Series with Dave Gerhardt, Nov 4 @ 9:00 AM EST: https://bit.ly/3CtJrU7