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Ep. 54 The Competitive Threat

Built to Sell Radio

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How to Deal With a Competitors Buying Your Business?

Competitors are oftentimes your most natural buyer. At the same time, they're also the highest risk buyer. So that's how ye n ye for us. Trimble came a year later, you know, and they were definitely complimentary to us. We wanted to sell to a company that was actually going to keep all our staff. And oftentimes when a competing company acquires you, they end up, there's, there some cost savings that are derived out of that sale.

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