How to Delegate Your Shopping to a Machine Customer

For some people, they love shopping and aren't you kind of cheating them out of one of their favorite hobbies with this concept? No, not at all, Steve. What we're saying is that if you delegate some of the shopping that brings you joy to a machine yes, you're going to lose some of that joy. This isn't going to be true for every product category. But what I see happening is that maybe the machine does all the research for you and you still make the decision.