Lyft's John Zimmer: How I went from sleeping on a friend's couch eating frozen Trader Joe's meals to running a $7.5 billion company
This Is Success
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How Do You Create a Pricing Structure That Works?
It is very hard to keep two separate entities happy. It's a balancing act. We had to kind of try our way into it. Even in the early days, a product like this didn't exist. And so we had to look at alternatives. But it's really th just through trial and understanding what passengers are willing to pay.
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