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Dr. Dendy Engleman & Justin Seidenfeld On Healthy Skin Habits, Tips, Obstacles, & New Developments

The Bossticks

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How to Validate Your Product Concepts

There's a lot of different ways you can validate it. The most common though is just making sure that there's kind of demand out there across a wide range of people. That can be anything from surveying focus groups, asking friends and family for feedback. We've worked on product concepts where we actually put up a landing page on a website to prove real demand before we invested any dollars into the design and tooling of a new product.

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